Best-3-Star-Hotels of Switzerland
The sky's the limit for new hotel group BEST 3 STAR HOTELS
1 October 2015 saw the arrival of a new Swiss hotel group. From a strategic perspective, BEST 3 STAR HOTELS aspires to quality leadership in the three-star sector. The group's key objectives include distribution, cross-selling, quality development, marketing, training and cost-optimisation.
Of the almost 5,000 hotels in Switzerland, three-star hotels far outnumber all of the other categories. There are probably around 2,000 hotels in Switzerland with a three-star rating.
Mid-range hotels are also feeling constant – and mounting – pressure. Given the increasing transparency offered by rating and booking platforms, service quality as perceived by guests is becoming ever more important. This was the starting point for the founders of this new group: the best three-star hotels want to join forces to improve the way that they are perceived on the market, and so improve the market opportunities for all members of the group. The goal of this partnership is to achieve quality leadership in the three-star hotel segment, and at the same time underpin the BEST 3 STAR HOTELS brand.
Well-known hotels among founding members
The group's founding members include Hotel Spitzhorn in Saanen/Gstaad , Waldhaus am See in St. Moritz, Teufelhof in Basel, Hotel Bad Bubendorf in Bubendorf, Hotel International au Lac in Lugano, and Hotel Florhof in Zurich. At this time the group comprises two dozen hotels across Switzerland.
The group was established as an official association on 1 October 2015 in Zurich. Michel Wichman from Hotel Spitzhorn in Saanen/Gstaad is the President; the Vice President is Sandro Bernasconi from Hotel Waldhaus am See. The executive board also includes Isabelle Zeyssolff from Hotel Florhof in Zurich. Management duties for the business are performed by Fiorenzo Fässler and Claudia Wettstein from smarket ag. The main office is located in Zurich.
In principle, all businesses given a three-star rating by hotelleriesuisse and GastroSuisse are eligible for membership of BEST 3 STAR HOTELS. However, in concrete terms there are a number of must-have criteria that have to be met, the fulfilment of which is initially reviewed by an external expert. Additionally, the group bases its policies on 4-/5-star standards. It is essential to satisfy 50% of the catalogue of around 100 additional, overarching optional standards. Compliance with these standards is also reviewed by an external auditor.
Quality as perceived by guests
A hotel's online reputation today consists of numerous moving parts. Knowing that BEST 3 STAR HOTELS sets high barriers to entry based on the now measurable online reputation factor, guests can be assured that the member hotels emphasise quality of service with a rare passion for details. Value to the guest is also key in terms of hardware factors, such as the use of high-end materials, free WiFi throughout the hotel, or an above-average infrastructure.